|
The concept of CRM is a strategy to track customer behavior, their requirement and needs and in response to this develop an effective approach for cultivating and nurturing long-term relationships with them. The recruitment industry in recent years has come to integrate many of the concepts of Customer Relationship Management (CRM) into the core recruitment process.
|
Need For Recruitment CRM
In the current scenario, cultivating and maintaining relationships with candidates, employee and clients is of utmost importance. In the corporate context relationship management translates to employee-centric initiatives, personalized handling etc. to ensure lower attrition levels as well as greater productivity.
In the placement consulting context CRM concepts are employed to develop and maintain candidate pipelines by providing personalized services such as birthday greetings, congratulatory mails, career counseling services etc. The same concepts are also employed for acquiring clients and cultivating long-term relationships with them.
|
Integration Factors
Recruitment software in India has evolved to integrate CRM concepts into basic recruitment automation software. Typically Recruitment CRM software assimilates CRM principles in recruiting in the following ways;
- View and interact with candidates, clients and employees as customers.
- Tools to find and track candidates as well as client and maintain their updated information.
- Assist in marketing positions as well as services to candidates as well as clients from different demographic profiles.
|
Benefits
A CRM package that is targeted at the recruitment services vertical can bring immense benefits to any HR company. Some of the important benefits are:
- Companies gain a much deeper understanding of customer requirements, who their prime customers are and where they should be focusing to get maximum business.
- They help recruitment services companies to get a better idea of their prospective candidates’ information, provide a complete view of individual information and manage queries/complaints or to pro-actively reach new candidates.
- Recruitment software with CRM features help identifies and develops a pipeline of passive candidates.
|
|
Staffing automation in India has reached a critical mass where it more and more staffing software solutions are integrating CRM concepts in their products to provide a more holistic solution to the recruitment industry.
|